About Creativa Natura Atelier
Founded by designers who built careers in luxury weddings, brand editorials, and sustainable studio practice, Creativa Natura Atelier blends rigorous craft with artistic exploration. Our name nods to “naturaleza creativa”—the living spark in every stem.
We train florists to create work that stands the test of time: emotionally resonant, structurally sound, and mindful of the environment.
Mission
To elevate floristry as a design discipline through ethical sourcing, refined mechanics, and clear business strategy—so our students build confident, sustainable studios.
Our Methodology
- Principles-first: composition, color, and proportion inform every design.
- Mechanics matter: foam-free, stable, and production-ready structures.
- Business acumen: pricing accuracy, proposals, logistics, and client care.
- Iterative critique: purposeful feedback that accelerates growth.
Team
Ariana Velez — Creative Director
Editorial stylist turned florist; leads curriculum for color theory and tablescapes.
Jonah Park — Technical Designer
Structures specialist; teaches framework engineering and large-scale installations.
Rosa Kim — Studio Operations
Former operations lead for a multi-city studio; guides pricing, proposals, and logistics.
Milestones
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2019 — First private masterclass
Prototype workshops on bouquet foundations and camera-ready styling.
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2021 — Sustainability charter
We formalized a foam-free policy and sourced exclusively from seasonal growers.
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2024 — Atelier goes online
Expanded into comprehensive digital programs and live cohorts worldwide.